“India Today” ( November
24, 2003) – India’s
largest read weekly magazine
“….Phoolwala.com
started by catering to NRI’s. It now
promises to deliver flowers
the same day to 120 cities…has tied
up with all leading cellphone operators
and several Internet websites…”
“….What’s
behind the boom ? ….the spread of institutional
demand and growth in
the services sector…..the industry is
extremely fragmented…… small players
don’t have the financial muscle to expand
the business... ”
"Business India" (December
21, 2003) – India’s
Leading Business Magazine
“….the
(Phoolwala.com) website itself is quite well
designed ….what makes the
website interesting is various sidekicks such
as sending flowers to express
various feelings, adding an appropriate quotation
with the bouquet, flowers
for star-signs etc…...
"The Financial Express, New
Delhi " (November 2000)
“....This
is the first multi-city flowers delivery service
of its kind launched in India.
.....Bloom Florists* has launched its foray
into the international market with
a number of websites ....”
"Hindustan Times, New Delhi"
(September, 17th 2001)
“...at
Bloom Florists* in Delhi, the same number
of flowers are priced much lower.
For just Rs. 200-250 you can get beautiful
flowers delivered off the shelf
to anywhere in the top 10 cities ...”
"Rediff.com" – Actual
Customer feedback ( February, 23rd 2001)
“…I
had used Phool Time and they did a good job.
I like Phool Time because
they are actual florists……. Consequently
they are far cheaper and probably
better than other online options….”
*Bloom Florists Pvt. Ltd. is
the parent company that operates the Phoolwala
service in India
