Phoolwala.com  attracts over 11,000 visitors each month (August 2001 stats). Founded in 1998 when e-commerce was still something of a novelty in India, it realised the early potential of bringing flowers to the World Wide Web. Combined with latent NRI demand for a reliable flower delivery service, this proved to be a winning proposition for the website - which had to rapidly scale up operations from 4 cities to 36 in the first year itself. The parent company - Floratel Florists Pvt. Ltd. - is based in Bombay, India. Branch offices in New Delhi and Bangalore ensure uniform coverage. The list of destination cities keeps growing as we admit new florists to our team. The management team behind Phoolwala.com includes people who have worked with the world's leading companies in supply chain management, consumer insight, software, and consumer retail operations. Our chief of operations in Bangalore is a senior officer who has had several years of experience in the Indian Air Force - he ensures that the strictest quality standards are followed by our member florists. All our florists go through a rigorous selection process, and pioneer the flower industry's best practices in their respective cities. Being a privately held company insures us from stock market "boom-and-bust" cycles associated with other dotcoms. We will continue to consistently work hard and serve our customers well, pioneering new standards in online flower delivery in India and edging our industry to a higher degree of professionalism. Wherever you want flowers delivered, they are in safe hands with Phoolwala.com